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工商管理专业培养方案(Business Management Curriculum)

专业代码（Major Code）：110201

专业名称（Major Name）：工商管理（Business Management）

一、培养目标体系

Ⅰ. Objective System

1.人才培养目标

Objectives

（1）基本培养目标

General Objectives

培养的学生身心健康、知识结构合理，有健全的人格、高尚的人文情怀和社会责任感，有一定的批判思维与创新能力、科学研究能力、语言文字表达能力、终身学习能力和组织管理能力，具有国际视野和团队合作精神。

Students are nurtured to be both physically and psychologically healthy. They are expected to have a wholesome personality, a value for humanistic pursuits, and a sense of social responsibility, as well as the ability to think critically and innovatively, good writing and communication skills, an orientation towards life-long learning, and a proficiency in organization and management. Moreover, they should have an international mindset and be able to work well in a team context.

（2）专业培养目标

Major-specific Objectives

本专业面向国家和社会需求，培养具备管理、经济、法律和计算机等方面的基本知识和能力，在工商管理方面获得企业家基本训练的经营战略、生产运作、市场营销、企业策划、公司理财、人力资源、经济法学等方面的综合知识和能力，具体表现为：

①具备理论与实务的专业管理人才

②建立宽广与正确的服务人生态度

③追求全人教育以及重视专业训练

能够在公益事业部门、行政单位、事业管理部门、国有企业、民营企业、跨国企业集团等工作；能够在大专院校与科研院所从管理类专业的教学、科研工作。

Facing the national and social needs of the professional training, Students are cultivated to have basic knowledge and abilities of management, economics, law and computer etc. Basic training program of business strategy, production operation, marketing, business planning, corporate finance, human resources, economic law and so forth will be provided to make students become comprehensive management talents. To make students,

(1) Having professional management talents with theory and practice

(2) Establishing a broad and correct service attitude

(3)Persuading whole-person education as well as attach importance to professional training

So they can work in the state-owned business, private enterprise, business department, governmental units, the public management department and international Company, and work in teaching, scientific research in colleges and scientific research institute in the field of Business Management.

2.毕业生应掌握的知识

knowledge required for graduates includes

（1）毕业生应掌握的基本知识

Major-basic knowledge required for graduates includes

A1历史、哲学、文学、艺术等领域的基本知识（培养学生具有正确的历史观、世界观、人生观、价值观、审美观）。

A1. Of the arts and humanities, which includes history, philosophy, literature and art (to train students to understand different perspectives of history, the world, life, values and aesthetics)

A2社会科学学科研究方法的基本知识（让学生掌握社会科学的基本知识，了解基本研究方法，具有人文情怀和社会责任感）

A2. Of social science disciplines and their research methods (to equip students with basic research skills, a value for culture and society, and an understanding of social responsibilities)

A3数理与逻辑分析以及物理学的基础知识（让学生掌握数理与逻辑分析、大学物理的基本知识）

A3. Of mathematics, logic and physics (to train students in basic logical analysis, critical thinking, and problem solving)

A4现代信息技术的基本知识（让学生掌握现代网络技术、通信技术和信息处理技术等的基本知识）

A4. Of modern information technology (IT) (to enable students to use modern technologies regarding the internet, communication, and information processing)

A5生态环境、生命科学、经济管理等方面的基本知识（让学生掌握自然环境与社会发展、经济管理与社会科学、科技发展与文明传承、文明对话与国际视野等方面的基本知识）

A5. Of ecological environment, life sciences, and economic management (to provide students with a basic understanding of the natural world, economics, civilization, sociology, etc.)

（2）毕业生应掌握的专业知识

Major-specific knowledge required for graduates includes

A6培养学生具备企业管理专业能力。相应的课程有：经济学、管理学、会计学、组织行为学、现代企业管理、人力资源管理、生产作业管理、企业经营仿真系统、市场营销、供应链管理、质量管理、财务管理、项目管理、创业管理、信息管理等课程的基本原理和理论

To cultivate the students’ ability of Business management Basic principles and theory .The following courses: Economics, Management, Accounting, Organizational Behavior, Modern Enterprise Management, Human Resource Management, Production and Operations Management, Enterprise Operation Simulation System, Marketing, Supply Chain Management, Quality Management, Financial Management, Project Management, Entrepreneurial Management, Information Management,etc

A7培养学生具备独立思考创新能力。相应的课程有：人力资源管理、人力资源管理专题、生产作业管理、企业伦理、企业经营仿真系统、市场营销、供应链管理、金融市场、财务管理、管理沟通与谈判、组织行为学、统计学、创业管理、战略管理、电子商务等课程的知识

To cultivate the students’ ability of innovation and independent thinking .Knowledge of the following courses: Human Resource Management, Topics of Human Resource Management, Production and Operations Management, Business Ethics, Enterprise Operation Simulation System, Marketing, Supply Chain Management, Finance Markets, Financial Management, Management Communication and Negotiation, Organizational Behavior, Statistics, Entrepreneurial Management, Strategic Management, E-commerce,etc.

A8培养学生具备沟通领导合作能力。相应的课程有：管理学、人力资源管理、企业伦理、企业经营仿真系统、客户关系管理、管理沟通与谈判、组织行为学、创业管理、战略管理、品牌管理等课程的知识。

To cultivate the students’ ability of communication, leadership and cooperation.Knowledge of the following courses: Management, Human Resource Management, Business Ethics, Enterprise Operation Simulation System, Customer Relationship Management，Management Communication and Negotiation, Organizational Behavior, Entrepreneurial Management, Strategic Management, Brand Management, etc.

A9培养学生具备国际观与外语能力。相应的课程有专业外语、国际人力资源管理、国际企业管理等课程的知识

To cultivate the students’ ability of international perspective and English application.Knowledge of following courses: Specialized English, International Human Resource Management, International Business Management,etc.

A10培养学生具备人文关怀服务能力。相应的课程有管理学、人力资源管理、人力资源管理专题、企业伦理、国际企业人力资源管理、管理沟通与谈判、组织行为学、创业管理、质量管理、战略管理等课程的知识。

To cultivate these students’ ability of humanistic concern .Knowledge of following courses: Management, Human Resource Management, Topics of Human Resource Management, Business Ethics, Management Communication and Negotiation，Organizational Behavior, Entrepreneurial Management, Quality Management, Strategic Management, etc.

3.毕业生应具备的基本能力

Graduates are required to have:

（1）毕业生应具备的基本能力

General abilities

B1清晰思考和用语言文字准确表达的能力

B1. To think clearly and express oneself well

B2发现、分析和解决问题的能力

B2. To discover, analyze and solve problems

B3批判性思考、创造性工作以及终身学习的能力

B3. To think critically, innovate and pursue lifelong learning

B4组织、管理与领导能力，与人合作共事的能力

B4。To organize, manage, direct and cooperate

B5对文学艺术作品的基本鉴赏能力

B5. To appreciate literary and artistic works

（2）毕业生应具备的专业能力

Major-specific abilities required for graduates include：

B6具备处理企事业单位基层管理职位日常管理事务能力

B6The students should have the basic abilities of handling routine affairs in enterprises

B7具备独立分析思考企事业单位基层管理职位提高效率能力

B7The students should analyze independently the approach of improving the efficiency in enterprises

B8具备对企事业单位基层管理职位事务决策创新能力

B8The students should be with innovative decision-thinking on responsible affairs

B9具备在企事业单位工作岗位沟通协调能力

B9The students should have basic communication skills and coordination abilities

B10具备在企事业单位具有团队合作能力

B10The students should have teamwork skills in enterprises

B11具备在企事业单位具有人文伦理和社会关怀能力

B11 The students should have the quality of humanities ethic and social care

B12 掌握文献检索、资料查询的基本方法；具有一定的科学研究和实际工作能力。

B12 The students should master the basic methods for literature search, data query, and have certain abilities in scientific research and practical work.

4.毕业生应养成的基本素质

Qualities graduates should have

（1）毕业生的基本素质

Basic qualities

C1志存高远、意志坚强（以传承文明、探求真理、振兴中华、造福人类为己任，矢志不渝）

C1 To be ambitious and strong-willed (to uphold cultural traditions, seek truth, shoulder unwaveringly the responsibility to rejuvenate the Chinese nation and contribute to humanity)

C2刻苦务实、精勤进取（脚踏实地，不慕虚名；勤奋努力，追求卓越）

C2 To be assiduous, pragmatic, industrious and progressive (to be realistic, free of fame lust , hard-working and striving for excellence)

C3身心和谐、视野开阔（具有良好的身体和心理素质；具有对多元文化的包容心态和宽阔的国际化视野）

C3 To have harmony between body and mind, broad perspectives and open-mindedness (to be strong physically and mentally, have a multicultural and tolerant attitude and a broad international perspective)

C4思维敏捷、乐于创新（勤于思考，善于钻研，对于推陈出新怀有浓厚的兴趣，富有探索精神并渴望解决问题）

C4 To be quick-thinking and willing to innovate (to excel in critical thinking and research, strive for constant progress and innovation, have a spirit of exploration and desire to find solutions to world problems )

（2）毕业生的专业素质

Major-specific qualities

C5具备良好的思想道德素质：有坚定的政治方向，热爱祖国、热爱人民，有强烈的民族自尊心和责任感；具有独立、民主、自由探索和勇于创新以及献身科学、服务社会的时代精神。

C5 The students should have good moral diathesis: have a firm political direction, love the motherland, love the people, have a strong sense of national pride and sense of responsibility; have independent, democratic, free exploration and innovation and dedication to science, social services, the spirit of the times.

C6具有量化分析解决企事业单位日常管理实务问题能力（运用统计学、运筹学、项目管理等相关管理量化方法和工具，勤于思考，独立分析，善于钻研，富有探索精神并渴望解决现实经营难题）

C6 Be qualified to solve regular management practices problems with quantitative analysis tools of enterprises and utilities (Using statistics, operation research, project management and other related management methods and tools, to work hard, independent analysis, deeper research with fully exploration and desire to solve actual operating problems)

C7具有决策创新企事业单位基层经营事务能力（掌握相关决策理论和前沿知识提出新的经营决策方案，实现自我实现的最高需求层次）

C7 Be qualified to innovative decision-making on the grass-roots operationof enterprises and utilities (Attain the relevant decision theory and frontier knowledge to formulate new operating decision programs and achieve the highest level needs for self-actualization)

C8具有拓展企事业单位国际经营视野能力（掌握国际企业经营、国际企业人力资源理论和前沿知识提出国际性的经营决策方案，实现自我成就）

C8 Be qualified to expand the international operation vision of the enterprises and utilities (Attain the international business, human resources theory and frontier knowledge to formulate international business decision program and achieve self-fulfillment)

C9具有与自己的经营团队沟通协调能力（掌握人力资源管理、管理沟通学等相关理论和实践操作技能，实现企业、社会双重和谐）

C9 Be qualified to communicate and coordinate with its own management team (Attain human resources management, communication management and other relevant theories and practical skills to achieve the harmony between enterprises and society)

C10具有与自己的经营团队合作能力（掌握学习型团队、企业伦理等相关理论和实践操作技能，实现归属需要、尊重需要双重目标）

C10Be qualified to cooperate with its own management team (Attain learning team, enterprise ethics and other relevant theories and practical skills to achieve the dual goals of love and belonging needs, esteem needs)

C11具有人文伦理和人文关怀能力（掌握学组织行为学、企业伦理、经济法等相关理论和实践操作技能，成为感恩社会、回馈社会高素质的公民）

C11 Be qualified to human ethic and human care (Attain organizational behavior, enterprise ethics, economic laws and other relevant theories and practical skills, become a high quality citizen with grateful attitudeand repay to society)

二、基本要求

II. Basic Requirements

1.掌握管理学、经济学的基本原理和现代工商企业管理的基本理论及基本实践知识；

2.掌握工商企业管理的定性、定量分析方法；

3.具有较强的计算机和外语应用能力、文字表达、人际沟通及分析和解决工商企业管理运营中实际问题的能力；

4熟悉我国工商企业管理的有关方针、政策和法规以及国际企业管理的惯例；

5.了解本学科的理论前沿和发展动态；

6具有创新知识和独立获取知识的能力，能够创造性地运用所用知识、分析和解决实际管理问题；

7.掌握文献检索、资料查询的基本方法，获得与本专业领域相关的各种实践训练，具备较强的适应能力和人际交往能力。

1. Mastering the principle of management and economics, the theory and practical knowledge of modern industrial and commercial enterprises.

2. Mastering the qualitative and quantitative management methods of industrial and commercial enterprises.

3. Having the abilities of using computer, foreign language, writing, interpersonal communication to analyses and solve the operational problem of industrial and commercial enterprises.

4. Knowing well the national and international policy, law and routine of industrial and commercial enterprises in management work.

5. Understanding theoretical frontiers and development trend of the major.

6. Possessing the abilities of creative knowledge and gaining knowledge by oneself, applying these knowledge creatively to analyses and solve the operational problem of industrial and commercial enterprises.

7. Mastering the methods of bibliographic retrieval and data inquiry, acquiring all kinds of relative practice training in the major, having the powerful abilities of adaptive capacity and interpersonal communication.

三、主干学科及相关学科

III. Main and Relevant Subjects

主干学科：工商管理

Main subject(s)：Business Management

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工商管理专业培养方案（2014版）